76% Increase in Google Ads Leads for National Courier
Overview
AJP Couriers (Nationwide) Ltd are using my Google Ads management to improve their online presence and lead generation.
Through targeted search campaigns, brand campaigns, and optimised landing pages, the company saw a 76% increase in leads and a 50% reduction in Google Ads cost.
Demonstrating that even small businesses can compete with industry leaders through efficient use of Google Ads.
Who
They are a trusted same-day delivery provider based in Wrexham and Warrington, supporting businesses across the UK with reliable, professional service.
With their own fully insured fleet and access to more than 6,000 vehicles nationwide, they manage urgent, high-value, fragile and oversized consignments with confidence.
Since starting in 2014 with just one van, they’ve grown through honest, dependable work and still work with the very first customer who booked with them.
Challenge
They wanted to bring in more consistent, high-quality enquiries while cutting down on irrelevant clicks that could eat into the budget.
The courier space is competitive, with plenty of broad delivery searches that don’t match the specialist, time-sensitive work they offer.
The challenge was to refine the targeting, strip out non-commercial searches, and build a setup that delivered reliable, cost-efficient leads that could grow steadily over time.
Solution
Because this was a brand-new account, I started by carrying out detailed keyword research and then built the search campaigns completely from scratch.
From the outset, the priority was making sure we could attract the right kind of high-quality leads at a sustainable cost.
To do that, the campaigns needed to be tightly targeted, carefully structured, and set up in a way that kept wasted ad spend to an absolute minimum while still giving Google enough room to learn and optimise.
“We’ve been working with Kevin since February 2018 and we’ve not looked back. He has greatly improved our presence online and in turn increased our customer base. On top of this, he has been great to deal with and nothing’s ever too much. We’re looking forward to continuing our working relationship going forward.”
Brand Visibility Boost
Alongside these service focused campaigns, I also created a brand campaign where we targeted the company’s name as a keyword. In doing so it helped to prevent any loss of business and further solidify their brand presence.
In addition to the implementation of search campaigns, they also benefited from bespoke landing pages which were heavily optimised and paired with different ad groups within the campaigns to further increase the number of leads while reducing the overall cost.
Results
The results of their new Google Ads campaigns and landing pages were outstanding, with a 76% increase in leads. This significant increase in leads showcases the effectiveness of the targeted campaigns in reaching the right audience.
Furthermore, after four weeks we were able to achieve a 50% reduction in Google Ads cost, which highlights the efficient use of ad spend. The combination of increased leads and reduced ad spend resulted in a 63% increase in conversion rate, demonstrating the high impact of the campaigns and landing pages.
• 76% Increase in Leads
• 50% Reduction of Google Ads Cost
• 63% Increase in Conversion Rate
Conclusion
The success of the campaigns and landing pages demonstrates that with the right strategy and execution, even smaller businesses can compete and succeed in the face of industry leaders via Google Ads.
