76% Increase in Leads for National Courier
How I helped a AJP Couriers (Nationwide) Ltd compete with bigger brands and save money.
“We’ve been working with Kevin since February 2018 and we’ve not looked back.
He has greatly improved our presence online and in turn increased our customer base.
On top of this, he has been great to deal with and nothing’s ever too much. We’re looking forward to continuing our working relationship going forward.”
Challenge
They wanted to bring in more consistent, high-quality enquiries while cutting down on irrelevant clicks that could eat into the budget.
The courier space is competitive, with plenty of broad delivery searches that don’t match the specialist, time-sensitive work they offer.
The challenge was to refine the targeting, strip out non-commercial searches, and build a setup that delivered reliable, cost-efficient leads that could grow steadily over time.
Solution
Because this was a brand-new account, I started by carrying out detailed keyword research and then built the search campaigns completely from scratch.
From the outset, the priority was making sure we could attract the right kind of high-quality leads at a sustainable cost.
To do that, the campaigns needed to be tightly targeted, carefully structured, and set up in a way that kept wasted ad spend to an absolute minimum while still giving Google enough room to learn and optimise.
Results
The results of their new Google Ads campaigns and landing pages were outstanding, with a 76% increase in leads. This significant increase in leads showcases the effectiveness of the targeted campaigns in reaching the right audience.
Furthermore, after four weeks we were able to achieve a 50% reduction in Google Ads cost, which highlights the efficient use of ad spend.
The combination of increased leads and reduced ad spend resulted in a 63% increase in conversion rate, demonstrating the high impact of the campaigns and landing pages.
