I am thrilled to share that my expert advice has been featured in a Zapier article about the common mistakes in Google Ads that can drain your ad spend.
As someone who has spent countless hours working on Google Ads, I am always excited to share my insights and help others avoid costly mistakes.
In the article, I stressed the significance of understanding that exact match no longer means exact match. I also commented on the importance of considering your potential quality scores when using a competitor's brand name as a targeted keyword.
Read the full article here - https://zapier.com/blog/google-ads-mistakes/