When it comes to deciding whether a 24/7 ad schedule is right for your Google Ads campaign, there are several factors to consider that are unique to your business and target audience. Let's delve into these considerations to help you make a well-informed decision:
Customer Behaviour: Take a close look at your audience's behaviour and identify the times when they are most active or likely to engage with your ads. If your business operates globally or caters to customers across different time zones, running ads round the clock may be advantageous for ensuring maximum visibility.
Budget and Cost Efficiency: Carefully evaluate your budget and the associated costs of running ads continuously. Keep in mind that running ads 24/7 can quickly deplete your budget, particularly in highly competitive industries. It may be worth considering whether strategically allocating your budget during specific hours or days would be more cost-effective for reaching your target audience.
Conversion Patterns: Study the conversion patterns of your campaigns. Are there specific times or days when conversions are more likely to occur? If so, it might be wise to concentrate your ad spend during those periods. Aligning your ad schedule with peak conversion times can optimize your campaign's performance and maximize results.
Competitor Analysis: Conduct a thorough analysis of your competitors to determine if they maintain a 24/7 ad schedule or follow specific ad schedules. Understanding their approach can help you decide whether aligning with their strategy is beneficial or if targeting specific times when they may not be as active would give you a competitive edge.
Remember, testing different ad schedules and closely analysing the results is vital to finding the optimal approach for your specific business. Continuously monitor and evaluate your campaign's performance, and be prepared to make adjustments based on the valuable data and insights you gather along the way.