Things To Consider While Performing Keyword Research

In the dynamic world of digital advertising, selecting the right keywords can make all the difference in attracting the right audience and boosting conversions. It's not just about randomly picking words; it's about understanding the principles that drive relevance, visibility, and success. Here are 5 tips to consider while performing your keyword research…

1) Relevance to Your Business: When selecting keywords, it's crucial to choose ones that directly relate to your business, products, or services. You want to attract the right audience and boost conversions, so focus on keywords that accurately represent what you offer.

2) Search Volume: It's important to evaluate the search volume of keywords to gauge their popularity and demand. Aim for keywords with a decent search volume to ensure your ads reach a substantial audience. Striking a balance between highly competitive keywords and long-tail keywords can be beneficial. Long-tail keywords may have lower competition but potentially higher conversion rates.

3) Competition and Bid Estimates: Keep in mind the level of competition for your chosen keywords. High competition can drive up bid prices and make it challenging to secure a favourable ad position. Utilize bid estimate tools within Google Ads or other keyword research tools to assess the potential cost and competitiveness associated with specific keywords.

4) Search Intent: Consider the intent behind users' search queries when selecting keywords. Are they looking for information, ready to make a purchase, or comparing options? Aligning your keywords with the intended goal of your ad campaign is essential to ensure relevance and boost conversions.

5) Long-Tail Keywords: Don't underestimate the power of long-tail keywords – those longer and more specific keyword phrases. Although they may have lower search volumes, long-tail keywords often result in higher conversion rates and face less competition. Incorporating long-tail keywords allows you to target a more qualified audience and optimize your campaign's overall performance.

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