Ad extensions allow you to add extra information, context, and functionality to your ads. They make your ads more informative, captivating, and irresistible to potential customers. Whether users are on desktop or mobile devices, ad extensions expand your ad with additional details right alongside your ad text.
Let's explore some commonly used Google Ads ad extensions:
Sitelink Extensions: These are fantastic for guiding users to specific landing pages on your website. You can add extra links that direct them to relevant and specific pages, giving them more options to explore what you offer.
Callout Extensions: Callout extensions are perfect for highlighting key selling points, unique features, or promotions right in your ad. They're short snippets of text that provide valuable information, enticing users to engage with your ad.
Structured Snippet Extensions: With structured snippets, you can display a list of categories or specific details about your products, services, or offerings. They give users a better understanding of what you provide and help them see the full range of options.
Call Extensions: Including call extensions is a game-changer, especially for mobile users. You can add a phone number to your ad, allowing users to call your business directly from the search results. It's all about making it easy for them to connect with you.
Location Extensions: Location extensions are essential if you have a physical store or office. They display your address, phone number, and a handy map marker right alongside your ad. It's a great way to help potential customers find you effortlessly.
Promotion Extensions: These extensions are pure magic for showcasing specific sales, offers, or discounts. They catch users' attention and motivate them to click on your ad, eager to take advantage of the promotion you're offering.
Price Extensions: Price extensions are fantastic for displaying a list of products or services along with their prices. It's all about providing transparency and letting potential customers know exactly what you offer and at what cost.
By using ad extensions strategically, you can give your ads more visibility, enhance their performance, and provide users with more ways to interact with your ads.