56% Decrease in Cost Per Lead for Virtual Law Firm
How my on-going optimisation helps to drive recruitment efforts for Nexa.
Overview
Nexa was established in 2016 with a mission to offer a fresh and innovative approach to practicing law.
As a new player in the market, the firm needed a way to attract experienced solicitors to join their team and leave behind traditional ways of working.
To achieve this goal, Nexa turned to my Google Ads management.
Who
Nexa is a modern UK law firm made up of over 180 highly experienced lawyers, supporting both individuals and businesses nationwide.
They cover all key areas of law and are known for delivering clear advice, strong results, and exceptional client service.
With a flexible, on-demand model and senior lawyers leading every case, Nexa offers a more responsive, transparent and personalised alternative to the traditional law-firm experience.
Challenge
Solution
I started by carrying out detailed keyword research to understand the types of searches experienced solicitors use when exploring new opportunities.
This shaped the structure of the campaigns, with tightly themed ad groups built for relevance and stronger conversion intent.
I then wrote ad copy that highlighted the key benefits of joining Nexa, paired with a clear call-to-action to encourage high-quality, experienced solicitors to take the next step.
“We have used Kev for some time now. He is very thorough and diligent and his charges are transparent and very fair. I can recommend him for all Google Ads requirements. Kev is an important supplier to our business.”
On-going Optimisation
Following the initial setup, on-going monitoring, optimisation and improvements have been made to further refine the campaigns.
Results
My on-going Google Ads management for Nexa has had a significant impact on their recruitment efforts.
The targeted campaigns resulted in a 96% increase in the conversion rate, which means that there was a significant increase in the number of experienced solicitors who were interested in joining the firm.
Additionally, there was a 56% reduction in the cost per lead, which means that Nexa can effectively reach their target audience at a lower cost.
These results show the effectiveness of using Google Ads as a tool for attracting experienced solicitors to a new law firm, and the importance of targeting and optimising campaigns for maximum impact.
Nexa now has 110+ lawyers and continues to grow.
• 96% Increase in Conversion Rate
• 56% Reduction in Cost Per Lead
Conclusion
My use of Google Ads for Nexa has proven to be a crucial factor in their success in attracting experienced solicitors and disrupting the traditional legal industry.
The successful implementation of keyword research and targeted ad campaigns led to exceptional outcomes, such as a 96% increase in conversion rate and a 56% reduction in cost per lead.
These outcomes showcase the potential of Google Ads and the necessity of ongoing optimisation for maximum impact.
With a growing team of over 190 lawyers, Nexa remains an industry leader in the legal field, offering a fresh and ground-breaking approach to legal services.
